Flip is a comprehensive OTT & CTV advertising solution.

Contact Info

10 Times Square, 20th Floor New York, NY 10018
[email protected]
T: 1.646.863.8309

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The CTV marketing platform driving industry-high conversion rates

Discover your newest performance marketing channel while reaping the benefits of full screen video.

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15 or 30 second ad runs on premium streamers
Purchases are tracked on all devices in the household
Comprehensive data is visualized in Flip's Dashboard UI

Tangible, bottom-line results

450%+

Avg return on ad spend

350%+

Avg incremental lift

15%+

Avg sales growth

Here’s how Flip works in the real world:

Measurement & optimization beyond the view

Ad plays on CTV
Consumer takes action
Flip tracks & optimizes

Ad Plays on CTV

Choose your streamers, upload your creatives, pick your audiences, and serve your ads on connected TVs.

  • Total reach of over 90 million households
  • Access to all premier streaming services
  • All full episode player, long form content
Order Complete!

Consumer takes action

When consumers see your ads, some then navigate to your site or purchase your product on mobile or desktop.
  • Leads, form fills, subscriptions, page visits
  • Purchases, revenue
  • App installs, location visits
Revenue
$752.23k
3%
ROAS
2356%
4%

Flip tracks & optimizes

Flip records post-exposure actions like page visits or purchases, and determines if they were driven by CTV ads, connecting the dots between the CTV ads and the real-world results.
  • Discover direct ROAS and CPA’s from streaming campaigns
  • Find which creatives, publishers, audiences and more are driving desired results
  • Raise ROAS or lower CPA’s through machine learning optimization

Unified CTV measurement

A full analytics suite in a single UI

High-level metrics
front and center
Variable “newsfeed” panel for quick look into what’s working and what’s changed

A deeper dive into your analytics

Multiple Attribution Methodologies

Choose from first touch, last touch, time decay, or linear attribution to see what’s driving results.

Incrementality

Leverage ghost-bid holdouts to determine exactly how effective this channel is with incrementality analysis.

Brand Lift

Don’t forget real feedback from real people. Our Luc.id integration provides survey-based brand lift.

Consumer Journey Analysis

See how sequencing impacts results and analyze common pathways to conversion.

QR Throughs

Want to get interactive? We’re integrated with Flowcode to track QRs right in your dashboard.

Survey Verified Results

We’ve partnered with Enquire Labs to offer Shopify brands post-purchase-survey verified results.

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Kiss the long-tail goodbye

Reach engaged viewers, watching studio-produced content, sourced directly from the streaming service.

Integrations

We get by with a little help from our friends

Cuebiq is an industry leading location data aggregation platform. With an SDK installed on thousands of mobile applications, cuebiq tracks the way the world moves, and powers Flip’s location-based results

Enquire labs informs brands’ marketing strategies with proprietary post-purchase question streams their customers love answering, and powers Flip’s survey-verified results.

Magnite is the largest independent SSP and provides buyers with access to brand-safe, high-quality ad inventory across all screens and formats. With direct relationships with premium publishers, Magnite is Flip's SSP of choice for accessing CTV and OTT content.

Flowcode offers advanced, customizable, aesthetically pleasing QR codes that can be stitched to video creative, with an analytics backend on scan metrics. Flip uses Flowcodes to power it’s QR data streams.

Appsflyer is a mobile measurement platform that helps mobile app developers and companies with mobile apps determine what is driving in-app actions. Flip uses Appsflyer event data to measure in-app events driven from CTV.

Luc.id is a leading market research and analytics firm specializing in garnering survey-based brand lift results for advertising campaigns. Luc.id's survey results pull directly into the Flip dashboard through their API

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Self-service

You asked, we listened. Self-service is coming in early 2022. Advertisers can run premium connected TV advertisements, generate pixels, manage campaigns, and of course track and optimize those results that matter most, all directly on our platform. For marketers who like to be hands-on with their media budgets, self-service gives you the option to pull the levers yourself.

Want to get in early? Sign up now for the closed beta.

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OverviewDashboardFeaturesPartnersIntegrationsSelf-serve