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The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the channels and tactics that generate the most value for a business’s bottom line. As a result, marketing efforts, including targeting and measurement techniques, have become more sophisticated in recent years. Marketers of all sizes want to know the true impact of their campaigns and are now rethinking how they can best evaluate...

Flip, our OTT/CTV attribution platform has been recognized by the Digiday Video & TV Awards as the winner of “Best New TV/Streaming Ad Sales Program or Product” for 2021! You can check out the full announcement here.

After an exciting launch at the start of 2020, Flip has...

We are so excited to announce that Flip has been selected as a finalist for the Digiday Video & TV Awards! The OTT attribution product has been shortlisted under the category of “Best New TV/Streaming Ad Sales Program or Product.”

Digital Remedy officially launched Flip onto the market at the start...